I map and structure the customer journey by defining service phases & deliverables, client touchpoints, repurchase opportunities, and operational workflows to improve client experience and business scalability.

I define a brand’s voice, key messages, positioning and narrative structure to ensure consistency across all communication channels and alignment with business goals.

I design and execute communication plans that connect business objectives with audience needs, covering internal messaging, external marketing and content strategies to drive engagement and growth

I design and optimize lead generation systems through messaging, content, and channel strategy, focusing on building channels that attract qualified prospects and nurture them into conversion.