Google Cloud Spain
Copywriting
Google launched its new cloud region in Madrid to provide a secure, sustainable and smarter solution for companies based in Spain, with the goal to accelerate the economic recovery of the southeast region of Europe.
Project of Syngular Agency. Creative concept by Johan Molina.
The solution
The Syngular team designed this box to represent the experience of Google Cloud, relating the brand with peace and tranquility. That served me as a start point to associate the five key benefits of the product with the elements inside the zen garden.
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For European companies, the security of their data is the main interest in opting for a cloud solution (because of sovereignty interest). Some are rapidly growing and looking for safe options that can hold their fast-paced structure, and others are already customers of the competition. The question is… “Why should they choose Google now?”
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This BTL project is a follow-up gift for the Executives that attended the launching event on May, 25th.
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Motivate Executives to schedule a call with a Google Representative to learn more about the offer.
Conversion
Video + Landing Page
The QR code took the Executive to an animated video with the following script and then to a landing page where they could schedule the call.
