Istituto Marangoni (Miami)
Business Strategy / Branding / Copywriting /
Istituto Marangoni is a prestigious private Italian institution specialising in fashion, design, and art education. The school has evolved from a training centre for pattern makers and seamstresses to a global leader in creative industries education oriented to fashion from both a creative and business approach.
The challenge
The Director wanted to increase the school’s reach and impact in the city. To do so, he decided to renovate the 6th floor and turn it into a space where:
a) More business could be done
b) They could improve student experience, and
c) Position Marangoni as the hub of the fashion industry in Miami
Now, the question was… What should they do?
The solution
We created a branding for the 6th floor and designed a business plan proposal based on:
Events from brands
Events from students
Events from personalities
Private events
Sponsorships from brands
